New Brand for SKBergé in Colombia

4 April, 2013

Incorporating Volvo will help to reinforce the portfolio of brands which are currently distributed within Colombia (Chrysler, Dodge and Jeep), and helps to strengthen the commitment of SKBergé* among Latin American countries based in the Pacific region.

As of today, SKBergé* is one of the leading private distributors of automobiles in Latin America, with a presence in Colombia, Chile, Peru and Argentina, representing a total of 17 different brands.

A record year for sales

Bergé Automoción ended the 2012 financial year with over 85,000 units sold (including both distribution and retail), representing an increase of 11% compared to 2011. As for business within the Latin American market, SKBergé* closed its fiscal year in 2012 with an 18% increase in sales compared to 2011, and almost 50% compared to 2010.  In terms of individual markets, sales in Chile were a particular highlight, exceeding 41,000 units (including both, distribution and retail), resulting in a market share of 10.5%. And Peru, with sales in excess of 31,000 units (including both, distribution and retail) and a market share of 14.3%, has helped SKBergé* become the third largest car dealer in that particular country.

The figures achieved over recent years provide justification for the business model which has been developed by SKBergé* after it celebrated its 500,000th sale in Latin America in 2011.

(*) SKBergé is a joint-venture between Bergé Automoción and Sigdo Koppers