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Lexus Madrid, the first official dealer in Europe to open an exclusive space for Lexus High Performance vehicles


Lexus has recently inaugurated the concept “Lexus F & F SPORT Corner” at its Lexus Madrid facilities (located in the north of the capital). This makes it the first official dealer in Europe to bring this ambitious project to fruition.

This new concept, a first in Europe for the carmaker, is aimed at satisfying the high expectations of its most enthusiastic customers who lean towards the sportier Lexus versions, the F and F SPORT, and who require exclusive, personalized attention.

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It is a totally comprehensive concept, as in addition to the static display of the sportier vehicles in the Lexus range, the Lexus Authorized Centres that implement the “Lexus F & F SPORT Corner” have specific sales and technical staff under the name of “F Genius”, who have previously received extensive theoretical training in “F” vehicles, as well as specific sports driving training on a racing track.

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The “Lexus F & F SPORT Corner” concept includes exclusive setup elements of the entire “F” vehicle range through interactive tablets and an exclusive merchandising product display. In addition, following the lead of the “Lexus Intersect Boutiques” recently opened in Tokyo and Dubai, the customer is provided with a first-hand look at real components of Lexus F vehicle equipment, such as steering wheels, brake discs, wheels, etc.

The F vehicles that make up the Lexus sports vehicle range are currently the Lexus RC F and the high-performance Lexus GS F sedan. Meanwhile, the F SPORT versions are available for the entire range of Lexus vehicles, from the compact CT, to the IS, GS and LS sedans, the new RC coupé and the NX and RX SUVs.