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Lexus Madrid receives the KIWAMI prize for excellence


Lexus Madrid (a Bergé Auto company) has received the KIWAMI prize for excellence, awarded by Lexus in Spain. The KIWAMI recognition is the maximum award for excellence in customer service that a Lexus in Spain dealership can receive today.

Last week, the Chairman and C.E.O of Toyota and Lexus Spain, Agustín Martín presented the KIWAMI 2016 prize to the representatives of Lexus Madrid. The award recognizes them as the carmaker’s best Authorized Dealership in this country.


The event was held at Lexus Madrid’s facilities in Avenida de Burgos, and accompanying the Chairman and C.E.O. of Toyota Spain, Agustín Martín, the attendees included Miguel de Sendagorta (C.E.O of Lexus Madrid) Enrique Puig (Managing Director of Lexus Madrid) and Miguel Carsi, Director of the Lexus Division in Spain.

Agustín Martín personally thanked each and every one of the 100 members, who make up the entire structure of Lexus Madrid, for their efforts. “You make up a great group, extremely professional, which has demonstrated total passion for the customer,” he said. “Customer service is what makes the difference, Each and every one of you is firmly committed to giving all of them an exceptional experience and I congratulate you on this and I also encourage you to make all of these occasions just the same in the future.”

For his part, Miguel de Sendagorta thanked the top management of Lexus Spain for attending and for the efforts made by the entire Madrid Centre team: “We are very proud, because this prize reinforces our conviction that customer service must be exceptional and this award confirms that we are working along the right lines,” he said. “At Lexus Madrid, we strive every day so that the people who visit us, customers or otherwise, can enjoy an experience that is as gratifying as possible.”

The Kiwami prize is the most important accolade that can be awarded to an Authorized Centre of the Lexus in Spain national network. It is presented annually and recognizes the carmaker’s Authorized Centre that is most appreciated by its customers, both in sales and after-sales.