The Kia cee´d was chosen “Best car of the year in the Canary Islands” after votes were tallied during the last week of November 2007.
The panel of judges was comprised of 17 journalists representing the most important automobile publications and TV programmes of Las Palmas and Tenerife. With 8 representatives per island and an alternating president, the panel of judges also includes 4 judges from the Car of the Year award in mainland Spain.
The cars were judged in 4 categories: test drive, proven contribution to safety, design and technology, not simply a facelift, and significant sales figures.
Twelve other cars opted for the award including the Toyota Auris, Nissan Quasqai, Hyundai i-30, Mercedes C-class, FIAT Bravo… The KIA cee´d obtained a total of 108 points, 38 over its closest competitor, the Nissan Quasqai.
The most important details mentioned by the specialised press included the range of versions (5-door, 3-door, Sport Wagon, along with the development of a Cabriolet version), engines (up to 8 engines, both gasoline and diesel, including various engine sizes and horsepower) and above all, the differentiating elements: 7 years factory warranty for the complete range, 5 stars EuroN-cap standard for safety and maximum points awarded for passenger safety. More than 500 units have been sold since the car was launched in February (5.2% of the market share), the highest ranking in Western Europe and the third after Denmark and the Czech Republic.
This is the first time in 10 years that a Korean brand receives the distinction of Car of the Year in the Canary Islands and also the first time a KIA distributor in Europe receives this award in its country.