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Hyundai presents 17 technological advances at CES


HYUNDAI presented its latest technological advances during the 2009 International Consumer Electronics Show (CES), which opened its doors last January 8 in Las Vegas.

“We’re here to show the world a little-known side of ourselves, our world-class IT development capabilities,” said Dr. Yang Woong-Chul, President of the Electronic and Eco-technology Center. “The technologies we’re displaying at CES 2009 are in the process of being implemented in the Korean domestic market. We’re here to gauge American public interest.

Although this is our first CES, we feel right at home because of the fast–growing electronic content in our cars. People want to drive but they still want to be totally connected and we’ll help them do that.”


Exhibit highlights included:


HYUNDAI has developed a device called EZ-Traffic to significantly increase active safety. EZ-Traffic uses forward–looking radar to help maintain a safe distance between your vehicle and the vehicle ahead. EZ-Traffic is also connected to the engine’s electronic management system and the brakes. Ez–Traffic automatically sets a safe distance from the car ahead and if necessary, automatically brakes the car, brings it to a complete stop if necessary. Once a safe distance is established, it then automatically resumes acceleration. If the software senses the possibility of a collision, the emergency braking mode brings the car to a stop within the shortest possible distance.

Digital mobile TV

Enjoy high–definition television entertainment at any speed! Hyundai brings digital TV broadcasts into the car with the world’s first mobile TV system capable of receiving high–definition video and audio at any speed. The ATSC–M/H digital broadcast technology is terrestrial–based and operates at 19.4 Mbps. The system can be configured for either free–to–air reception or for subscription–based services, depending on the broadcaster’s business model.

Car-Home Network

Utilizes cellular phone network and wireless networking (Wi–Fi or WiMax) to connect the car with the home. The Car–Home network enables in–car control of home appliances: regulating heating and air conditioning settings, starting and stopping the dishwasher or washing machine, opening and closing of curtains etc.

In the event of a home intrusion, emergency alerts and live surveillance video can be sent directly to the driver.

Other functions can also be activated. For example, the Car–Home Network makes it possible to remotely start–up the car engine from within the home, as well as adjust the climate controls. This way, we will start the engine with the temperature already established and the inside of the vehicle will be at the temperature we choose. The system also seamlessly transfers music and video contents between car and home entertainment systems.

Car Ubiquitous System

This innovative system opens the door to a wide variety of new in–car information services using the highly popular Bluetooth wireless communications protocol. At the gas station or service center Access Point, CUbiS can perform vehicle diagnostic checks, issue service alerts, analyse the driving history and offer fuel–saving driving tips based on an analysis of driving history. The system also guides the driver to the nearest available free parking space. At its most basic level, a CUbiS–enabled cellular phone could be used to remotely control the vehicle, including door locking and unlocking, engine starting, climate control adjustment, switching lights on and off.

Automotive IT Innovation Center

As part of its efforts to strengthen its IT capabilities, HYUNDAI MOTOR COMPANY, in collaboration with Microsoft Corp., opened the Automotive IT Innovation Center (AIIC) in November 2008.

The Center focuses on the development of the next generation of in–car infotainment systems, especially technologies such as auto telecommunication, and navigation and location systems, as well as improving the human-machine interface without affecting driving capabilities.