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DRIBER Project: The commitment of Bergé Auto to get even closer to its customers


In an ever-changing environment, innovative companies must prove their capacity to adapt and transfer this strategy to all the levels of the organisation.


The DRIBER project is an initiative to transform the operating model of Bergé Auto, focussing on operational excellence. To this end, it uses the best transactional processes in the industry and encourages dynamism to grow in different markets.

Thanks to the new capabilities implemented around its CRM, while also to digital marketing, the new model will also provide Bergé Auto a deep knowledge on the needs of its customers, customizing its offer and offering the best service.

The DRIBER Project is a clear example of differentiation in an increasingly globalised and digital market, via knowledge on the customer and the transformation of the operating model of the company

Manuel Giralt (Managing Partner E&Y)