- 7Munique visitors
- 1Mleads generated
- 22Mdigital interactions
Bergé Auto has based its Digital Strategy on these main pillars.
Financing a car should be a friendly, anxiety free experience.
We avoid hidden surprises. We are fully committed to truth and transparency.
Unique Digital Capabilities to truly create added value for OEM's and dealer networks.
02 / Digital Hub
A New Era for Automotive Distribution
Bergé Auto Digital Hub can be operated anywhere in the world, pulling together all social KPI’s, Customer Journeys and Trends, dramatically transforming how Bergé Auto manages and optimizes its Marketing Activity by brand and country.
These are the main features of our Digital Hub:
Digital Intelligence and AnalyticsPredictive modelling based on internal data and external sources.
Marketing Performance MonitoringGlobal monitoring through command center and specialized dashboards.
Advertising Investment OptimizationProgrammatic capabilities to streamline marketing strategies and maximize budget resources.
Digital LabInnovative customer oriented initiatives to generate valuable data and improve CRO, based on in-house laboratory trials (A/B testing, multistep and omnichannel customer interactions...).
Interactive Customer JourneysMarketing automation capabilities to dramatically improve customer experience and personalization.
Research and Customer InsightsAd hoc reporting for different brands and markets at a global scale (Social listening, Market Analysis, Customer Segmentation...).