- 14Munique visitors per year
- 700Kdigital interactions per month
- 1.5Mengaged customers
Bergé Auto has based its Digital Strategy on these main pillars.
Business Intelligence to optimize decision making.
Personalized Customer Journeys aiming for a lifetime engagement.
Unique Digital Capabilities to truly create added value for OEM's and dealer networks.
02 / Digital Hub
A New Era for Automotive Distribution
These are the main capabilities of our Digital Hub:
Digital Intelligence and Analytics
Predictive modelling based on internal data and external sources.
Marketing Performance Monitoring
Global monitoring of all digital interactions, through command center and specialized dashboards.
Advertising Investment Optimization
Programmatic capabilities to streamline marketing strategies and maximize budget resources.
Innovative customer oriented initiatives to generate valuable data and improve CRO, based on in-house laboratory trials (A/B testing, multistep and omnichannel customer interactions...).
Interactive Customer Journeys
Marketing automation capabilities to dramatically improve customer experience and personalization.
Research and Customer Insights
Digital Competitiveness Index (DCI) assessment for the different automotive brands vs their competitors at a global scale, identifying opportunities for improvement in their digital marketing strategy in order to create value.
Ad hoc reporting: market analysis, customer segmentation, social listening…