Digital Strategy

Leading
Growth
Through
Digital
Transformation

  • 14M
    unique visitors per year
  • 700K
    digital interactions per month
  • 1.5M
    engaged customers
Our Digital Strategy has transformed Bergé Auto into one of the most advanced automotive distributors in the world, allowing us to run our business at a global scale, with different brands in any market.
Leading Growth Through Digital Transformation Leading Growth Through Digital Transformation

Bergé Auto has based its Digital Strategy on these main pillars.

  • Data Driven

    Business Intelligence to optimize decision making.

  • Customer Centric

    Personalized Customer Journeys aiming for a lifetime engagement.

  • Differentiation

    Unique Digital Capabilities to truly create added value for OEM's and dealer networks.

Using the following Transformational Levers as catalysts for change.

01 / Operating Model

Best in-class global operating model

To support our Core Business activities, we have created our own Technological Platform, providing real-time monitoring of every step in our Business Model, digitally integrating brands, dealer networks and the rest of our stakeholders.
Best in-class global operating model

02 / Digital Hub

A New Era for Automotive Distribution

This is Bergé Auto natural evolution in its Digital Strategy, allowing Digital Intelligence to boost performance and agility of auto brands.
Digital Hub
Our Digital Hub can be operated anywhere in the world, pulling together all social KPI´s, Customer Journeys and Trends, dramatically transforming how Bergé Auto manages and optimizes different marketing activities for each brand and in any country.

These are the main capabilities of our Digital Hub:

  1. Digital Intelligence and Analytics

    Digital Intelligence and Analytics

    Predictive modelling based on internal data and external sources.

  2. Marketing Performance Monitoring

    Marketing Performance Monitoring

    Global monitoring of all digital interactions, through command center and specialized dashboards.

  3. Advertising Investment Optimization

    Advertising Investment Optimization

    Programmatic capabilities to streamline marketing strategies and maximize budget resources.

  4. Digital Lab

    Digital Lab

    Innovative customer oriented initiatives to generate valuable data and improve CRO, based on in-house laboratory trials (A/B testing, multistep and omnichannel customer interactions...).

  5. Interactive Customer Journeys

    Interactive Customer Journeys

    Marketing automation capabilities to dramatically improve customer experience and personalization.

  6. Research and Customer Insights

    Research and Customer Insights

    Digital Competitiveness Index (DCI) assessment for the different automotive brands vs their competitors at a global scale, identifying opportunities for improvement in their digital marketing strategy in order to create value.

    Ad hoc reporting: market analysis, customer segmentation, social listening…

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