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Bergé Auto receives the “2017Automotive News Europe / AIC L.E.A.D.E.R. Award”


The ceremony for this important award, that celebrated its 8th edition yesterday coinciding with the annual Automotive News Europe Conference, has recognized Bergé Auto’s extraordinary trajectory as a leading automotive distributor, as well as its outstanding international outlook and constant capacity for innovation.

“We are honored to have been awarded this international recognition for which Automotive News Europe / AIC has considered us worthy of receiving and that we are sharing with the outstanding group of companies from the automotive industry -manufacturers, component suppliers and distribution groups – that have also been honored with this award since 2010 for their exceptional performance in their respective areas of activity”, said Jorge Navea, CEO of Bergé Auto.

Since 1979, Bergé Auto has established itself as a strategic long-term partner to the world’s most relevant automotive groups, focusing its activities on Distribution, Retail, Financial Services, and Logistics.

This being said, Bergé Auto is fully aware of the growing importance of the digital environment in an economy increasingly focused on the customer, which has driven the evolution of its business model. As a result, Bergé Auto has launched a new and ambitious group-wide digital transformation strategy with a clear focus on growth. In addition, it has also created B4Motion, a Venture+Lab born from the proposal to capitalize on new business ventures in the areas of freight and passenger transport, connectivity, and the various technologies that will define the new mobility scenario in the coming years.

“In an increasingly digital ecosystem, new consumer behavior requires the design of custom value propositions, aligning the business strategy with the evolution and needs of today’s customers. This is exactly where our business model is key in facing these new challenges successfully”, explains Jorge Navea.