As part of its international growth strategy, Bergé Auto has acquired from FCA Group the distribution of all its brands for the Finnish market (Fiat – Fiat Professional – Jeep – Alfa Romeo and Abarth). The new distribution company’s activities – Italmotor Finland Oy – will begin effective November 1, 2019.
This operation is a step forward that consolidates Bergé Auto as one of the leading automobile distributors in Europe and Latin America, while reinforcing its position as an international strategic partner for FCA Group.
Maurizio Zuares, Head of EMEA Business Centers Operations – FCA states that «We are delighted to welcome Bergé Auto as our partner for the Finnish market, and are fully confident that their proven business skills, commitment towards digitalization and the customer centricity of their distribution model, will prove essential for the long-term growth of all our brands in Finland”.
Bergé Auto has been present in the Finnish market since 2018, representing Kia and Mitsubishi, and expects to close 2019 with total sales of 9,700 units, and a market share of around 9.0%. With this new acquisition, together with the other two brands, Bergé Auto aims to achieve total sales of 20,000 units by 2022, with an estimated market share of 14% of the Finnish market.
As the basis for this aggressive three-year growth plan, Bergé Auto is fully committed to develop, at a local level, its proven experience in the international distribution of automobiles by applying an ambitious strategy based on the digitalization of all its activities to gain deep customer knowledge, and boost performance and agility of all its operations.
In addition, the following will also be key elements for this growth: promotion of the unique values associated with all FCA Group brands, determined support for the current dealer network and the capitalization of a robust launch strategy of new products with great emphasis in hybrid and electric powertrains.
All of which are included within a short and medium-term extensive growth strategy ofBergé Auto in this region, that not only would encompass Finland but the remaining Nordic and Baltic countries as well.
Jorge Navea, CEO of Bergé Auto confirms that “It is with great pride that Bergé Auto launches this new distribution Project in the Finnish market, representing FCA. A Group with which we are united by many years of successful collaboration and one of the main and most respected automobile groups at a global level, with a remarkable product range in constant renovation, that will allow us to develop a solid presence in the Finnish market and in the region”.
Present in five European and four Latin American markets, its activities are concentrated in the areas of: Distribution, Retail, Financial Services, Logistics and Mobility.
Bergé Auto plans to continue its new business model, clearly focusing on growth, with a strategy based on four pillars: international expansion, digitalization of all its activities, capitalization of new business activities within the scope of the mobility ecosystem and the maintenance of “the customer” at the center of all its activities.
Bergé Auto forecasts sales to reach 170,000 units with a turnover of 3.4 Billion Euros in 2019.