With the goal of strengthening its strategic growth plan, B4Motion (Venture +Lab founded by Bergé Auto) has allowed entry into its shareholding to Moventia, a leading transport and automotive mobility company, by way of an increase in capital.
“We would like to welcome Moventia to our mobility ecosystem and appreciate the trust they have shown in this project. Given its successful business trajectory and extensive experience in different areas of mobility, our new partner will definitely help in the consolidation of B4Motion’s ambitious growth plan”, stated Sebastián Canadell, President of B4Motion.
Since its founding in 2015, B4Motion has been fully aware of the fast-paced and profound transformation of the automotive sector and the new concept of mobility itself. In just a decade, we will bear witness to a sector experiencing much more important changes, and with greater impact, than that of the previous 100 years.
The combination of new “Mega – Trends” like the consolidation of carsharing and the emergence of autonomous, electric, and connected vehicles, with models updated annually, will lead the way to scenarios providing great opportunities for new business development.
As a result, companies like TRIVE (gotrive.com) focused on vehicle sales 100% online; BotOn, a connected vehicle company; WSP, a parking “as a service” company; or the vehicle subscription model, BIPI, are part of B4Motion’s current portfolio.
B4Motion’s 2019 goal is to continue to move forward with its research process, investments, and the creation of new companies associated with the mobility industry, strengthening its positioning as a unique Venture +Lab in Europe.
Since 1923, Moventia has been a leading sustainable mobility business group that is committed to people, society, the environment, and the quality of its services. Overall, the Moventia group transports more than 110 million passengers per year with a fleet of 1,300 buses, 41 trams, and more than 30,000 bicycles, while also distributing nearly 27,000 new and used vehicles annually. The company has approximately 4,000 employees.
Moventia is composed of two major divisions, one of which is Moventis, a company that specializes in collective mobility and public transportation, and is positioned as a leader in the sector, with operations in Catalonia, the Basque Country, Navarre, and the Balearic Islands. Since 2015, it has been operating internationally in France, Finland, Saudi Arabia, and Peru. Moventis is firmly committed to sustainable mobility, offering public bicycle services in Paris, Lima, Helsinki, Espoo, and Vantaa, and partnering and operating Barcelona’s tram system (TRAM) since 2004.
Moventia’s second major division is called Movento. Specializing in private mobility, Movento has more than 65 years of experience in the sector, selling and repairing vehicles. With a wide network of dealerships and 34 official shops, Movento represents 17 car and motorcycle brands and is positioned among the 3 leading domestic automotive groups.
Bergé Auto began its activities in 1979 and has grown to become a leading automotive distributor in Europe and Latin America, as well as a strategic partner to the world’s most relevant automotive groups.
With operations in 4 European and 4 Latin American markets, it focuses its activities on Distribution, Retail, Financial Services, Logistics, and Mobility.
Bergé Auto’s goal is to continue developing its new business model, which is clearly focused on growth. This strategy is based on four main pillars: international expansion, the digitalization of all its processes, capitalization of new business initiatives in the area of mobility and keeping the “client” as guiding principle for all its activities.
At the close of 2018, Bergé Auto trusts it will reach over 140,000 units in sales and a turnover of more than 3 billion Euros.